Tag Archives: business

3 Days To Change Your Mindset

The tekom annual conference is the largest global event for technical communication. Organized in the pure German way (that means: perfectly), the conference is a best opportunity for specialists all over the world to get in touch with each other, learn from each other and define together new trends for the industry.

Last month 1&1 offered me the chance to attend this event. Since this was my first participation, I didn’t know what to expect. I was told the conference would be big, but I wasn’t able to imagine the dimensions of it, and the impact it would have.

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Category: Events | Inside 1&1 | People
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Tips to build your business: Seven ways to get great referrals

The most effective advertising a company can get is more difficult to achieve but much more effective and lasting than traditional media advertising. It is word of mouth advertising and it’s earned rather than purchased. It is your customers’ opinion of your product, which can fluctuate from very vocal with praise to very vocal with derision.

Word of mouth is available to start-ups as well as large corporations. It can be achieved with minimal cash outlays by just doing things right. Word of mouth can be earned quickly or over a long period of time, depending on the product or service you are selling, and sometimes it’s instantaneous. After people view a new movie, they

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Category: Inside 1&1
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