The past few years have taught business owners everywhere that predictability is a thing of the past. Whether they learned it the hard way, or were among the survivors of repeated turmoil, everybody from team members to CEOs is aware that uncertainty is the new “normality” and world class researchers already recognized the “chaotic” economic model as the status quo.
Reasons that led to this reality include globalization, the unprecedented expansion of the Internet and other networks and the lightning speed at which information spreads, as a direct consequence of permanent connectivity. Today’s bleeding-edge technology is mainstream by tomorrow, only to become obsolete just as fast and maintaining a competitive advantage is harder than ever.
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